Monday 1 March 2010

Target Audience

In this blog I am going to discuss the target audience for our film. I will be looking at the range of factors which will identify the films target audience such as; age, gender etc.

Firstly, the age we are looking at targeting for our film will be from ages 15 to adults. We cannot target such a broad target audience like other films because previous thriller films have done this successfully by grabbing the younger audience (12) as young people around this age seem to be really attracted to high action thrillers, and take notice to the high-tech robots and typical heroin and antagonist situations. Whereas, on the other hand with the older range of our target audience would be more attracted to the other elements of the film, for example the characters and their appearances:
Picture of Megan Fox playing the role of Mikaela Banes. Her appearance appeals to the male audience, whereas Sam played by Shia LaBeouf appeals to the female audience.
In terms of target audience, Transformers has a very broad target audience.

Now, looking at our own film I can see that we have not targeted our audience as broadly because of our plot and features we have involved such as murder and crime.
Other thrillers such as Batman (certificate 12A) appeals to children aged 12 and above, up to an older audience for similar purposes as the Transformers film above.
The reasons why our film would most likely suit 15 certificate is because of the psychological crime thriller genre, and I don't think that a younger audience would appreciate this as we haven't included any amazing action scenes of vast amounts of high-tech elements. We can make our film appeal to the audience because of the characters involved, we have used male and females in our film, so this has a similar effect on our target audience as Transformers or The Dark Knight.


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