Having looked a at existing professional idents in the film industry, our task was to design and create our own ident that is related to a thriller genre. We took into account the images, movements, colours, music and camera shots/movements. Our initial idea for our ident background was to have an image of several street lighting beaming at night time, in which we had this as our initial idea to work around. This image can be associated with a thriller as the atmosphere created in this background connotes the notion of a creepy, eery setting. The lack of bright colours and only beams of light adds to the stark atmosphere, which lacks detail to the viewer as it lacks visibilty, making it appear isolated in order to increase the curiosity.
Our company name we decided to call: A Pulse Productions - the word 'pulse' we choose as it was straightforward and it has connotations which can be related to the feeling of an audience when watching a thriller. The use of aliteration reinforces the sound of name, as well as making it more likely for the name to be remembered. The font style we chose had a very 'sketchy' look, the use of capital letters makes the name more striking and edgy. The style, we thought suited the aim of the look we were going for. As our background was black, in order to enchance the appearance of the text we put as white, as they are two contrasting colours making it stand out a be more noticed.
The plan for our ident was to have the three street lights light up one by one and once all three had come on, for the street light beams to turn blue. This was to add a sense of curiosity. The colour blue was chosen as it is a very cold colour, symbolising a cold location. The colour makes it look cold, distant and desserted. The layout of the text we thought was important, so we made the text fairly big, taking inspiration from 'Dreamworks' ident and placed it at the bottom of our screen where it is clearly visible and doesn't cover the images.
This is our Ident:
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