Analysis of 'Dreamworks' ident

This is 'Dreamworks' ident, which is used in the introduction to films which the company has helped create/produce etc. Here are a variety of screen grabs from the clip above. I will now comment on particular features and effects shown in the images:

The imagery in the 'Dreamworks' ident is a cloudy, dark sky which represents the types of genres 'Dreamworks' make - fantasy, adventure etc. The background relates to this as the sky has a carefree approach that indicates freedom and adventure. The immediate look of this ident is demonstrated through to the audience by the colours, images and themes associated with the imagery.
The camera movement of this ident begins with a medium shot of a moon which implies a relaxed, fantasy feel. It then in the same camera shot shows a close-up of a fishing rod being thrown into the water, in which the viewer can see the ripples of the water, the tranquility of this image represents the type of film company it is. There is then a fast paced, horizontal pan shot which then displays a medium shot of clouds. The movement of the camera demonstrates the increasing energy and liveliness of the ident - this engages the audience as the fast-paced movement makes it more fascinating to watch.

As the moon and clouds are on screen, a steady moving tracking shot is used, showing the the word: 'Dreamworks' fades within the clouds in very large font size - this signifies the dominance of the text. The steadiness of the camera indicates the importance of this part as it is showing the company's name, which is what is needed to be seen and the company will want the viewers to see.
The colour scheme is a mixture of varying tonal blues, this subtly of the differences in colour, makes the appearance look calm and relaxed. The lack of harsh colours and shapes make the ident look light-hearted and cheerful.

There is non-diegetic music throughout the ident. It begins very soft and quietly, suggesting a calm and happy atmosphere, as the camera begins to move more quickly, the music gradually becomes more powerful and louder. As the text: 'Dreamworks' is begin shown the music is quite dominant signifying the company's name. Lastly, towards the end of the ident the music dims down again to how it was at the beginning, making the atmosphere seem cheerful and relaxed again.